| The majority of Jamie Oliver's message was in the form of a comedy sketch, where he was a school cook preparing junk food, including "Turkey Twangers", for children. This turned out to be a nightmare, and he awoke to give a message about his wish for the new year being for British children to be fed better. He was chosen to deliver the message following his successful Jamie's School Dinners series. The broadcast also featured actress Jessica Stevenson as a dinnerlady.
For the first time, sister channel E4 broadcast an "alternative to the alternative message", delivered by Avid Merrion, the creation of comedian Leigh Francis from the series Bo' Selecta!. |
