Roberts Tree Farm and Nursery has long been a Christmas fixture in Hudson Springs, New York, they not only selling cut-your-own Christmas trees, but the experience of Christmas. This year is the first operating without the recently passed family patriarch, the business now led by his wife Annie Roberts, and managed by their two offspring, Scott and Jessica Roberts, Scott handling the financial side, Jessica the operational and creative side. They are initially not worried about a competitor, big box retailer Harvest Garden Supply (HGS), moving into town in knowing their customers, who are willing to pay more for what they can get at Roberts compared to HGS, although Scott has stopped talking to who he now considers his "traitorous" former best friend, Xavier Norris, who, needing a job, is this HGS outlet's new manager. HGS's initial tactic is to sell inferior cut Christmas trees at a loss as a leader to entice customers into the store. But Maggie in particular believes they have to com |